LIVING IN THE MIDDLE

In the world of fashion, sometimes it is easy to get caught up in the day-to-day reality of the business aspects, and is hard to stay close to creativity. The concept in this photo represents being in the middle - in between the surreal and abstract and the reality of business and life. Much like D'clic - striving to be a brand for everyone without a certain face identifying one type of person. We are all one.