TECHNOLOGY - A NECESSARY EVIL?

Whether we like it or not, technology is here to stay and will continue to evolve until it is literally taking over the world. Like most things in my life, I use technology with balance in mind. I am in favor technology and it’s evolution and use in business, but I am also in favor of the human connection – something that is often lacking when it comes to technology.

The evolution of technological advances has been a quick one from beepers and cell phones to social media. I will be the first to admit that social media is useful to me and has its place. And as an entrepreneur trying to get the word out about D’clic, it is undeniable that social media is an absolute necessity to connect people around the world with your brand. For me, it is also amazing to easily stay connected with my friends and family back home when I live on the other side of the world.

As an artist, instagram is a virtual mood board that allows me to share the evolution of D’clic and the vision of the brand. No other medium would allow me to so easily share my concepts with the world. It’s the modern day look book!

However, it is also undeniable that the use of technology goes too far and we become further disconnected from each other. I witnessed this first hand, watching a group of nearly 70 people, at the beach, intently starting at their phones, walking around in search of a virtual character. Something that is supposed to make our lives better has had disastrous consequences for many people and this is none more evident than in the city where D’clic and my entrepreneurial identity was born. San Francisco has become home to the deepest divide of haves and have-nots that it has ever seen, all because of technology.

I think we can manage this technology overload by being aware of the affect it has on us, and being committed to keeping balance. When I am tempted to post something, I will often ask myself, “is this really necessary, or is this part of the movement?”. That allows me to keep myself in check and enjoy the moment with my family and friends rather than getting caught up. Being connected to the present moment and the people we love will always be more important than a device or a website.

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