EXPANDING ON THE BACKPACK'S CORE
For me, designing the D'clic backpack is similar to architecture or painting. I look at it from every angle, at every face and facet. The backpack is the one creation I have that evolves constantly, and it is so satisfying to see how it has grown with the brand. I am constantly experimenting with new materials and ideas to make a bag that can be carried with any outfit and style. It is amazing to look back to the beginning to really see how the backpack has evolved. The core of the brand is the lifestyle it promotes, and that will always remain the same.