WHERE FASHION AND ATHLETICS COLLIDE

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I am fascinated by the intersection of fashion and athletics – two things that seemingly have nothing to do with the other effortlessly combine to make a statement about expression, pride, and artistry. Watching the recent fanfare surrounding the Rio Olympics reminded me about my own experience as an athlete, and how conscious we were of what we wore and how we looked, on and off the track. Especially in track, shoes were always the best way we could express ourselves.

Athletic fashion goes way beyond beyond street fashion because it has to be completely functional to help athletes reach new heights in competition. Take this gold shoe for example. Engineering and design by a french student LUC Fusaro, Something this pristine could be on display in a museum, yet it is engineered to take 3.5% off a runner’s time. Looking good and running fast? I’ll take that any day.

martial yapoComment