HOW I IDENTIFIED AND STAY TRUE TO OUR BRAND IDENTITY

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When making decisions about the heart of the brand, I feel very strongly about not letting other's disrupt them. From the beginning I created a very specific identity of D'clic - I knew what I wanted it to be, and I learned that being a bit stubborn is necessary to justify what you are creating, and its value as a whole business. This isn't to say that I don't take advice about business and listen to experts who can guide me, because I do. That's different.

But when you are the head of a creative business, you have to have reasons for why you created what you did and be prepared to justify it at any time. Knowing who you are, what your business is, and the identity you are portraying to the world is crucial to answer questions with precision and ultimately grow the brand.